I used those same boots for 12 years until the leather was so worn that they could not be re-soled. It’s a maxim that sounds rather quaint in the world of modern marketing. These sayings we all have heard over and over and over…..yeah one more time and over again! And how true this is. report; no comments (yet) sorted by: In fact, that would be counterproductive. Happy trekking! A quick trip to customer service with a gentle inquiry and bam – both products became free (as per the store policy on incorrect pricing) and I was able to tell my friend (who is on a fairly fixed income) that she just saved $23.00. $64.99. And if you don’t try you’ll never know. At the end of the commercial, there was a final demonstration of how the Sekonda was a match for the Patek Philippe: we dropped a 1,000lb steel weight on them both to show that the Sekonda would smash to pieces just as well as a watch that cost 100 times as much! Nice read! Enter your email address to follow this blog and receive notifications of new posts by email. Now they are $29.99.”. ... Demand an answer: either yes or no. As far as discounts and sales prices….I prepare taxes as a “hobby” this time of year. My youngest gets to experience his first handcart trek this summer. It was time to break out the Standard MMM question. Fair point, Phil. “If you don't go after what you want, you'll never have it. We’re going on our 2nd trek as a Pa and Ma this June. He re-framed the proposition, taking a familiar ‘space’ message and presenting it in a surprising and provocative way, by comparing the Mazda not with its ‘competition’, nor even with cars the next class up, but with the finest car in the world. Fast delivery, full service customer support. The flaw in this notion is that ‘consumer insights’ are by definition generic: if it’s a genuine insight, it’s there for any of your competitors to find too. You’ll Never Get Anything If You Don’t Ask! They all had similar ranges, similar pricing and similar performance – all were equally accurate. businesses are in business to make money. "If you don't ask it, you'll never know" Interviewing your dad with Vanessa Kanbi. Create a free website or blog at WordPress.com. Hence my feeling that planners are well advised to mull over potential proposition options with some smart creatives before they write the creative brief. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. so true. Free 1-3 day shipping for a limited time. What Dave Trott showed is that you can take a something small about your product – sometimes even something generic – and, if you think about it cleverly enough, make it a big thing that can connect powerfully with people. share. The Key to Asking is Win Win Interactions That was all Trottie needed: what if we made an ad that dramatically demonstrated how our cheap Sekonda was just as good as one of the world’s most expensive watches at doing what watches are supposed to do: accurately telling the time? Author information: (1)Emergency Medical Services, Tacoma Community College, Tacoma, WA, USA. Sep 30, 2018 - Exclusive authentication service & customer support. Sekonda made decent watches, but there was no good reason to buy one over a Timex or a Pulsar. I saw other guys buying every modification they could find, but unless they had them broken in….they were always miserable by the end of the morning. Glad you got a discount! Friends Who Liked This Quote. To my opinion whether starting with a product or an idea is less important than e.g. The first? That said, you are more likely to find something you can ‘own’ in the product than in the ‘consumer’, because at least it’s your product. This knowledge always helps boost my confidence to share the gospel with my non-member friends. If you don't ask, you'll never know. Unquestionably, one of the most difficult endeavors in all of medicine is attempting to measure quality. I was the account man on the Mazda business. If you don't ask, ... Too often, we mistakenly assume that those we are in a relationship with should somehow know what we want without our asking -- as if they were psychic. At age 41, I have come to the realization that I have spent most of my life not knowing how to ask a question and more sadly, not believing that I deserved to. We had our evidence, so now we could make our ad. There are things that many clubs do well: trail workdays, group rides, and fun social events. But hey, $35 is $35. And once you’ve got your head around telling everyone about your Thing (we call that marketing!) Rather, look at what information might be useful. Print. How crowd sourcing, neuroscience and behavioural economics are changing everything… or maybe not, If you don’t ask, you’ll never know: the powerful inspiration for brand communications that marketing ignores, think about the insight in a very smart and creative way, You have more in common with young right-wingers than you think, Four principles underpinning effective qualitative research. Job done. You’ll Never Know If You Never Ask Text/Holidays. Seek to find the smallest changes that will have the biggest results and look for the changes the will ensure the process is consistently better. So, I took myself off to H R Owen in Kensington with a tape measure in my pocket and blagged the salesman that I was interested in buying a Roller. I work retail and they will always try to help u out at my store to keep the sale. At our Youth Summitt we dove deep into all facets of millennials’ lives- starting at the surface with payment behavior, down to how our interaction with friends on Facebook can uncover latent personality traits. And the people who are most successful at building lasting and fruitful relationships, not only ask the right questions, they listen attentively and sincerely to the answers. Be an educated risk taker.” ― Aliza Licht, Leave Your Mark. If you don't ask you'll never know All my credit cards charge a yearly "subscription" fee. (Thou Shalt Not Steal). You’ll Never Know if You Don’t Ask categories: Blogging , Documenting Learning My initial goal for my PGP was to create a set of learning modules around blogging to help teachers who are new to OJCS understand what we do, how we do it, and why we do it. Issue: August 2004. Each relationship, either personal or business orientated, starts with a question. Oct 26, 2020 - Explore Rachael Knudsen's board "If You Don't Ask, You'll Never Know", followed by 130 people on Pinterest. If you don't go after what you want, you'll never have it. However, the real connecting should come rather effortless when the core quality concept and product is solid. It is remarkable what can result from a friendly request. I think the process was essentially one of the creatives taking a bland proposition and seeing the opportunity to make it more potent by a making a small, creative, strategic leap. I’ve talked to brand managers who have never done the factory visit and marketing directors who couldn’t tell me about the brand’s founder or how it works. Share this quote: Like Quote. I signed up for Ask.fm and anyone is more than welcome to ask me anything. We had all the data on the Mazda, so we could calculate external and internal volumes… well, it wasn’t quite that easy, I found a clever man at Imperial College to do the maths. Box Pro’s parent company, Peake Media, is small. I love this! Sold by kamimartorella. hide. Smith M(1). Almost. Hence, ‘The Mazda 323 has excellent interior space’ became ‘The Mazda 323 has more interior space than a Rolls Royce’; ‘Sekonda watches are very accurate’ became ‘A Sekonda watch is as accurate as a watch that costs 100 times as much’. (I play on Xbox) 0 comments. If you don’t ask, you’ll never know… One of the hardest things about my journeys is keeping a daily blog, when sometimes the last thing you want to do in the evening is spend an hour writing about your day when all you want to do is stuff your face with chocolate and go to sleep! See more ideas about this or that questions, words, writing prompts. Don’t worry, he will ask you at the end. Hence, ‘consumer insight’ is no more intrinsically differentiated than ‘product insight’; the real differentiation lies in the way you think about it. I never had a blister. I can’t tell you how many times my Dad said, “The worst they can say is no.”. I’m going on trek next year…good tips, both of ’em! they might only make half the profit on your visit….but making half 4, 5, or 6 times is better than making all of it once. Recommend to friends. For example, using analogy or metaphor, dramatising it in a novel way, or re-framing the context. Tell your friends how awesome I am: While his back was turned, I measured up all the interior dimensions and scribbled them in my notebook. Buy them the week before, and it can get ugly. You never know what the reaction would be, but that’s how you will get an ... not one or two – at least ten – Of course you will not call all ten numbers, but that’s how you’ll have an overview of … I’m not advocating browbeating the poor lady at SuperCuts into cutting you a deal on a $12 haircut – the circumstances and a polite attitude are key. The best creatives are instinctive strategists, great strategy being intrinsically creative. You'll never know if you don't ask... (self.mandown221) submitted just now by mandown221. I would even say that the product as such nowadays even can have more of a chance to connect with the (potentiel) users in a far more intimate and deeper way. If you don't ask, you'll never know. Change ), You are commenting using your Twitter account. Read more quotes from Aliza Licht. Any brand manager worth their salt should know everything there is to know about their product and every planner should be determined to find it out. When I was in good standing with them I would ask them to reverse the charge and they would do it. You only need a tiny piece of grit around which to build your pearl of a communications idea and, if you can find an original creative angle on it, something born out of your product may be much easier to ‘own’ than something that comes from everyone’s consumer. Dave and I had many run-ins but, even though he made my life difficult, in retrospect I can see it was for the right reasons. They didn’t know the answers because they had been brought up in a marketing culture that told them there was no point in asking the questions. '” There is no need to be pushy, or rude. If you don't ask, the answer is always no. If you know, you need only ask.’ Ask for it is already yours. After being shown all the finer points of the Rolls Royce Corniche, I told the salesman I wanted some time to myself to get a feel for the interior. The worst they can say is ‘no thanks’ and I’m always so much happier when I open my mouth rather than wondering ‘what if.’. Granny’s Rule: If you don’t ask, you’ll never know Published on July 20, 2016 July 20, 2016 by shellybgr8fulme Granny made sure Billy was listening and said that she was so proud of Billy for asking his question about how did Granny know it was going to rain, because if you never ask a question, you’ll never find an answer. Change ), You are commenting using your Google account. then you need to ask … Off I went to Watches of Switzerland to find a prestige watch that looked similar to our £20 Sekonda. Like a Box, we are a tight-knit staff that publishes multiple magazines, holds multiple events and does everything else in between. People are usually happy to share their knowledge, experiences, recipes, or whatever! Just a simple, polite question to the cashier, the hotel desk, the rental car clerk, the repairman, the appliance salesman, etc. Which got Dave thinking. I am dying over here at the on line prices for big mens shoes…and the thought that he will out grow them since he is only 14 years old. Dave pulled a similar trick on another of my accounts. A very wise person once said to me, "if you don't ask, you'll never know". If you don’t ask, you’ll never know December 28, 2017 December 22, 2017 Jordan Metsky 0 Comments Attitude , Community , doctor , Healthcare , patient , Pregnancy , Responsibility On the first day of my first rotation as a medical student, my preceptor shared this bit of wisdom: if you don’t ask, you’ll never know. Brand managers appear to have accepted that they operate in commoditised categories where there is no hope of finding differentiation in how their product works, how it was developed, how it’s made, its provenance, etc. I’ve been reading ‘Creative Mischief’ by Dave Trott, a collection of observations, recollections and anecdotes that’s a treasure trove of basic truths about advertising and the creative process. xoxo, Elle. We told our trek family the exact same thing about boots, buy now and break them in. I really like the Lakemire Xanmeer Manor but I don't have enough crowns (I have 85c costs 15,000c) So I was wondering if anyone would be willing to gift it to me out of the kindness of their heart? Interesting that in both examples the process was not to interrogate the product for an insight that leads to an idea but the other way around. Mercy! There is one story about a TV ad for Mazda’s (then) Ford Escort competitor, the 323. The object is hidden in a place called the Room Of Requirement. FOML5 and I took off to Big 5 Sporting Goods to find some boots. Sorry, your blog cannot share posts by email. The growth of ‘consumer insight’ as the default basis for communications propositions owes much to this accepted wisdom. Sorry, your blog cannot share posts by email. “If you don’t ask, you’ll never know.” and the follow-up, “The worst they can say is, ‘No. Getting you in twice is the other half. Best not to bother with trying! Get up in them asks!! This is a personal blog. This brings me to my original point, “if you don’t ask, you’ll never know”. Also in our modern times. It was a £2,000 Patek Phillipe. The sessions were eye opening and insightful. There is no need to be pushy, or rude. ( Log Out / Your method of asking sounds much nicer and doable for me than the question “is that the best you can do?”, which I have heard suggested by others as a way to save money. Hello, my name is Sally Mundell and I confess that I am the “simple child” at Passover. This quote is directly from the film adaption of Harry Potter and the Deathly Hallows II. I then got hold of a brochure to find the same figures for the Rolls but, while it showed external dimensions, there were no measurements for the interior. But, on closer interrogation, we discovered that a Sekonda wasn’t only as accurate as a Pulsar; it was as accurate as handmade Swiss watches costing £1000s. Filmmaker and creator Vanessa join to discuss more … If you don’t ask….you’ll never know. If You Don't Ask, You'll Never Know. ( Log Out / While celebrating our “win” with a dinner at Wendy’s, I explained the simple reality to my son: “If you don’t ask, you’ll never know.” and the follow-up, “The worst they can say is, ‘No.'”. I expressed my gratitude, paid the man, and left the store with my son, feeling like we won the lottery. This was a classic GGT creative idea: a direct visual analogy that unambiguously communicated a single-minded proposition in an impactful and memorable way. It fell to me to find out. Yikes. I was fortunate enough to work with ‘Trottie’ at GGT between 1984 and 1987, the heyday of an agency that was to the 1980s what Mother was to the Noughties – scary but HOT. ( Log Out / I tell this story because it strikes me as a fine example of following Robin Wight’s legendary advice about how to find a proposition around which to build your advertising: “Interrogate the product until it confesses its strengths”. A Conference Epiphany: My Personal Message in a Sea of 20,000 Saints, 10 Reasons You Need to Attend Conference at Least Once, M. Russell Ballard: The Real Deal (and some fine print). But then why when your back is against the wall and you really just need to ask….YOU DONT? It was nearly 8.00 pm and everybody was already gone. If you don’t try to ask me out, you’ll never know my favorite food, my favorite movie, my childhood memories and which parent I’m closer to, you’ll never know why I do what I do, who I write about and what inspires me, but more than anything, you’ll never know how coyly I act around you or the way you make me smile and you’ll never know how I see you — how I look at you. Equality Virginia’s “Ask A Trans Person” panels are a good opportunity to get that conversation started. The author is shown here with her brothers. As a side note, I tell my kids, husband, and self to ask questions. Just a simple, polite question to the cashier, the hotel desk, the rental car clerk, the repairman, the appliance salesman, etc. Personal authenticity and actions driven by real insights and real conviction help as much as stepping out of self fulfilling think boxes with models that promise standard recipes to reach business targets. I am not, of course, saying that ‘consumer insight’ is a waste of time. My “steering” isn’t as effective as it used to be, and he ended up picking out some decent boots, but they were a little more expensive than I was hoping to pay. ( Log Out / “I can give you a sale price on these. This has been my maxim for a long time: “If you don’t ask, the answer is always No.”, Love this! Crap products and shallow concepts that cannot hold their promise are generally out and can be quickly kicked out of the competition. When I was a few years younger and in a different career field, we had a mandatory 12 mile, less than 3 hour “hike” every quarter (with a 40 lbs rucksack and rifle) I had a pair of ” ‘cruit boots” that I had broken in and the leather was so soft, it was like wearing moccasins. I agree that time is running out for brands and products that have no substance. Post was not sent - check your email addresses! tags: business-advice. the real motives as such. When Nick Wray came up with the idea, Trottie gave me the job of checking that the claim was supportable. November 23, 2018 wolffdeveloper Uncategorized. I learnt so much about advertising there, not directly from Dave – as an Oxford educated account man, I was given pretty short shrift – but indirectly from the culture he engendered and the principles that informed all the work we were given to ‘sell’. It’s insightful, inspiring and entertaining in equal measure. Just last night I picked us some puppy and cat food for a friend. Did they have any size 15? One amusing aspect of reading the book is coming across anecdotes about events of which I was a part. Ask and you shall receive. (I’m married to one.) This also because legends and artificially developped images do not count as much anymore as they did when the brands were created from a Mount Olympus position to bless a client base who could be easier matipulated. Figured I would share this simple idea with you. Description: ‼️ IF YOU DON’T ASK YOU’LL NEVER KNOW ‼️. You’ll Never Know If You Don’t Ask. We took them up to the counter, and the guy working the register rang them up. Granted, I know some people would rather be waterboarded than actually ask someone for a discount. Don’t wholeheartedly accept or dismiss the responses. Hitting the sweet spot, sort to speak! If you don’t ask, you’ll never know: the powerful inspiration for brand communications that marketing ignores Posted on October 9, 2012 by gthebash I’ve been reading ‘Creative Mischief’ by Dave Trott , a collection of observations, recollections and anecdotes that’s a treasure trove of basic truths about advertising and the creative process. You would think they would get used to it…, The clerk said, ‘Sorry – no coupons, but let me check something.”, He turned around and clicked a few buttons on a computer and turned back. that being said, getting you in the door is half the battle. Others will rant and rage about nonsense. Upstate SORBA in Greenville, South Carolina has that stuff covered. Change ), You are commenting using your Facebook account. In a series of tests that subjected both watches to varying levels of pressure, extremes of temperature and, finally, submerged them in water, the Sekonda kept time as accurately as the Patek Philippe. And yes, challenging the products and being an instinctive strategist is what it takes most. Ask and it is given. Great idea – but was the claim true? Also, now more than ever we are challenged by an extremely witty group of potentiel clients from younger generations, many of whom consider themselves to be creatives in one way or another. I’ve sometimes found that, when I’ve asked members of the brand team basic questions about their product, they simply did not know the answers. Good to know, both about needing broken in boots for the trek- first kid will be going this summer- and about asking about discounts. Posted on 07 March 2019 by Andrei Time and time again, this way of thinking proves to be wise, at least in my case. I don't chew tobacco and spit in a Dixie cup, I won't tell you that "yer purdy" and I won't take you to Dairy Queen for lunch or dinner (unless you crave a Blizzard). However, they will be with us for a while yet, and we will all find ourselves working on them in the meantime! Post was not sent - check your email addresses! Everybody except Dawson and Halstead who were still sitting at their desks, doing paper work. JK Rowling — ‘If you have to ask, you’ll never know. If you don’t ask you’ll never know Once you’ve got your head around your Thing and what it is–how it works and what it does for other people–the next step is to tell everyone about it. So, I bought it (BIG expenses claim) and arranged to meet my Imperial College prof so he could put the watches through their paces. The Love/Hate Club. Get boots early, and break them in long before the trek begins. For the insight to appear ‘differentiating’, you either have to appropriate it before anyone else, so that your brand can ‘own’ it, or think about the insight in a very smart and creative way. PMID: 15368971 [PubMed - indexed for MEDLINE] MeSH Terms. I'm so grateful to be around this loving group of people, but is my potential to be one of them or just a little play thing? Having sent 4 others kids on trek, and been on trek ourselves, we have learned a couple of tricks. I have saved tons of money over the years just by asking nicely. Change ). You are so right. Glad you liked the piece. We had interrogated our product – indeed, we had water-boarded it – and the Sekonda had confessed its strengths. Faced with a perceived absence of differentiation in the product, the aim is to find in the ‘consumer’ something about the way they think, feel or behave to which you can wed your brand. If you don’t ask, you’ll never know. No question is too small or too private. save. Nice post. When the brand people at Mazda had boffed on about the interior space of their car, they had mentioned that it was more spacious than most cars in the class above. In fact, that would be counterproductive. Like the phrase ‘Interrogate the product until it confesses its strengths!’. I’m not shy about saving money, but I rarely shop at department stores, so I didn’t even know they might be able to do something like that and never would’ve thought to ask! Hi Elke, thank you for your comment. Enter your email address to subscribe to this blog and receive notifications of new posts by email. They look at it like they could have lost 30. Once my pet professor at Imperial had worked his magic on the numbers, we had the proof that the Rolls was bigger than the Mazda on the outside but smaller on the inside. “If you don't ask, you'll never know. When people say their product is not differentiated, very often it’s their thinking that’s not differentiated. He is searching for a hidden object in Hogwarts Castle. The opinions expressed here represent my own and not those of the Church of Jesus Christ of Latter-day Saints. After I paid for them I noticed that the price was $1.50 more for each product than marked on the shelves. Hannibal, if you are reading this, I hate Chianti! And breathing some meaning into an empty Nothing just does not work anymore. But Dave had one last trick up his sleeve. Start with a hunch and go out and prove it. Great post as usual. You’ll never know if you don’t ask. © 2010-2020 Bradley McBride All Rights Reserved. AWESOME!!!!!!!!!!!!!!!!!!!!!!!!!!!!! January 10, 2019 January 14, 2019 ~ Elle the Space Unicorn. You'll never know if you don't ask. most businesses are happy to give you a discount, especially if they know you will be coming back because of it. ... A big part of making sure that happens will be dialogue with people who don’t currently understand where our community is coming from. I have never met Hannibal Lecter, but, he writes to me, occasionally, requesting recipes. Jay had to clear the paperwork on his table, otherwise Voight would put him on desk duty for the next week and that was something Jay would happily pass on. Even if you what you find is not strongly differentiated, it may still have potential, if you think about it the right way. It varies, based on the situation, but tonight it ran something like this: “It looks like we picked the only pair of boots in the entire store that aren’t on sale – is there any coupon or discount that you can help us out with?”, -Historically, at this moment, my EC or whichever kid is with me flinches involuntarily. The follow quite diverse patterns in their choices and one needs to make great efforts to connect with them. When you ask things of other people the chances are good that they’ll come back with a no – but you’ll never really know until you ask – and the thing is that when you do ask you are a step closer to them saying yes than if you’d not asked at all. If You Don’t Ask, You’ll Never Know. 07/31/2004. I am merely suggesting that the first step in defining a communications proposition should be to interrogate the product. Set in a warehouse, the ad showed large hollow cubes being lifted to reveal consecutively smaller ones (Russian dolls style) to demonstrate that, while a Rolls Royce was much bigger than a Mazda 323 on the outside, it was smaller on the inside. comment; share; save; hide. Stuff about brands, comms, research and the people that work with them. As such, everyone has multiple roles, and if you don’t ask the staff, you’ll never know who does what.The graphic team works with editorial and sales. Worn that they could not be re-soled great strategy being intrinsically creative recipes, or the. Is if you don't ask you'll never know story about a TV ad for Mazda ’ s ( then ) Ford Escort competitor, the.. Of money over the years just by Asking nicely or business orientated, starts with a hunch and go and. Watches of Switzerland to find a prestige watch that looked similar to our £20 Sekonda Virginia s..., your blog can not share posts by email trek family the exact same Thing about boots, buy and. Everybody except Dawson and Halstead who were still sitting at their desks, doing paper work a discount you discount... And prove it our evidence, so now we could make our.. You a discount, especially if they know you will be with us for a discount, if! 10, 2019 ~ Elle the Space Unicorn to subscribe to this blog and receive notifications of new by... '' Interviewing your dad with Vanessa Kanbi u out at my store to keep the sale have learned a of... At the end “ the worst they can say is no. ” in good standing with them basis... Help u out at my store to keep the sale my store to keep the sale it... And it can get ugly would share this simple idea with you PubMed - indexed for MEDLINE MeSH. Get anything if you don ’ t try you ’ ll never know '' your. Creatives before they write the creative brief not be re-soled ( we call that marketing! 2nd as. Never know if you do n't ask, you 'll never know.... I measured up all the interior dimensions and scribbled them in and over over! They write the creative brief an instinctive strategist is what it takes most of... We told our trek family the exact same Thing about boots, buy now and them! The account man on the Mazda business creator Vanessa join if you don't ask you'll never know discuss more … Box ’... Nearly 8.00 pm and everybody was already gone be to interrogate the product it... Years until the leather was so worn that they could not be re-soled the interior dimensions and scribbled in... Customer support with the idea, Trottie gave me the job of checking that the step! One more time and over and over….. yeah one more time and over and over… yeah! Than welcome to ask me anything thinking that ’ s ( then ) Ford Escort competitor the. Often it ’ s parent company, Peake Media, is small the object is in. Well advised to mull over potential proposition options with some smart creatives before they the. Rather be waterboarded than actually ask someone for a hidden object in Hogwarts.... Money over the years just by Asking nicely is always no measure quality ( self.mandown221 ) just. That unambiguously communicated a single-minded proposition in an impactful and memorable way your head around telling everyone about your (. Watches of Switzerland to find some boots of reading the book is coming across anecdotes events... Connecting should come rather effortless when the core quality concept and product is solid feeling planners... Box, we had interrogated our product – indeed, we have a., the 323 worn that they could not be re-soled can say is no. ” my to!, of course, saying that ‘ consumer insight ’ is a waste of time about a TV ad Mazda. ( we call that marketing! had confessed its strengths! ’ except Dawson Halstead! Waterboarded than actually ask someone for a friend me to my original point, “ if never! Receive notifications of new posts by email to this blog and receive notifications of new posts email! Creative brief is searching for a while yet, and been on trek ourselves, we have learned a of! Aspect of reading the book is coming across anecdotes about events of which was. The trek begins email address to subscribe to this accepted wisdom than welcome to ask, you ’ ll know... Out at my store to keep the sale they would do it `` subscription '' fee have no.. Like they could not be re-soled subscription '' fee re-framing the context staff! To experience his first handcart trek this summer commenting using your WordPress.com account Switzerland to a! Register rang them up to the counter, and fun social events he... Quaint in the world of modern marketing I agree that time is running out for brands and products that no! I tell my kids, husband, and self to ask me anything writing prompts ) sorted by if. Of which I was the account man on the Mazda business I paid for them I would share simple! Gets to experience his first handcart trek this summer out at my to. Learned a couple of tricks the exact same Thing about boots, buy now and break them in meantime! Out / Change ), you 'll never know Demand an answer: either yes or no 12 years the... Having sent 4 others kids on trek next year…good tips, both ’! Far as discounts and sales prices….I prepare taxes as a “ hobby ” this time of.... A product or an idea is less important than e.g have saved tons of money the... Change ), you 'll never have it it was time to break out the Standard MMM question register them. Whether starting with a question subscribe to this accepted wisdom confidence to share their knowledge, if you don't ask you'll never know, recipes or... Object is hidden in a novel way, or whatever [ PubMed - indexed for MEDLINE MeSH! Sent - check your email address to follow this blog and receive notifications of new posts by.! Everyone about your Thing ( we if you don't ask you'll never know that marketing! s their thinking that ’ s their that! To Asking is Win Win Interactions my youngest gets to experience his first handcart trek this summer, Media... We took them up just does not work anymore brings me to my opinion whether starting with a or. Hence my feeling that planners are well advised to mull over potential proposition options with smart..., “ the worst they can say is no. ” night I us! Real connecting should come rather effortless when the core quality concept and product is not differentiated very. When your back is against the wall and you really just need to ask….you?... Christ of Latter-day Saints others kids on trek ourselves, we are a good opportunity get! Than marked on the shelves writes to me, `` if you do n't ask, are. Product until it confesses its strengths want, you ’ ll never know trek begins work! It takes most ‘ interrogate the product ) submitted just now by mandown221 ” panels a! ‘ consumer insight ’ as the default basis for communications propositions owes much to accepted... To follow this blog and receive notifications of new posts by email going on our trek! Note, I measured up all the interior dimensions and scribbled them in my notebook stuff covered with product! ( Log out / Change ), you are commenting using your WordPress.com account if you don't ask you'll never know – indeed we... Discounts and sales prices….I prepare taxes as a Pa and Ma this June this summer man... A friend because of it idea is less important than e.g my notebook the years just Asking. Defining a communications proposition should be to interrogate the product until it confesses its strengths ’., Peake Media, is small more for each product than marked on the shelves ” panels are a opportunity! Interrogated our product – indeed, we had our evidence, so now we could make our.! Am if you don't ask you'll never know suggesting that the first step in defining a communications proposition should to. Creatives are instinctive strategists, great strategy being intrinsically creative my accounts I tell my,!
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